{"id":359,"date":"2024-04-08T02:50:02","date_gmt":"2024-04-08T05:50:02","guid":{"rendered":"http:\/\/localhost\/prisma-site\/?p=359"},"modified":"2024-04-08T09:02:44","modified_gmt":"2024-04-08T12:02:44","slug":"o-que-e-uma-newsletter","status":"publish","type":"post","link":"https:\/\/primastampa.levu.com.br\/index.php\/2024\/04\/08\/o-que-e-uma-newsletter\/","title":{"rendered":"O QUE \u00c9 UMA NEWSLETTER?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"359\" class=\"elementor elementor-359\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-564da60 e-flex e-con-boxed e-con e-parent\" data-id=\"564da60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0862e2 elementor-widget elementor-widget-heading\" data-id=\"e0862e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PORTF\u00d3LIO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f5090 elementor-widget elementor-widget-text-editor\" data-id=\"32f5090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"animated3\">Impressos comerciais e promocionais.<\/h4><h4 class=\"animated3\">Confira abaixo o que a Prima Stampa<\/h4><h4 class=\"animated3\">pode fazer por voc\u00ea.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6161c8b e-flex e-con-boxed e-con e-parent\" data-id=\"6161c8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a7f120 e-con-full e-flex e-con e-child\" data-id=\"6a7f120\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9a868 elementor-widget elementor-widget-image\" data-id=\"4c9a868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"526\" src=\"https:\/\/primastampa.levu.com.br\/wp-content\/uploads\/2024\/04\/06_newsletter.png\" class=\"attachment-full size-full wp-image-360\" alt=\"\" srcset=\"https:\/\/primastampa.levu.com.br\/wp-content\/uploads\/2024\/04\/06_newsletter.png 1030w, https:\/\/primastampa.levu.com.br\/wp-content\/uploads\/2024\/04\/06_newsletter-300x153.png 300w, https:\/\/primastampa.levu.com.br\/wp-content\/uploads\/2024\/04\/06_newsletter-1024x523.png 1024w, https:\/\/primastampa.levu.com.br\/wp-content\/uploads\/2024\/04\/06_newsletter-768x392.png 768w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a326b10 e-con-full e-flex e-con e-child\" data-id=\"a326b10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28a6658 elementor-widget elementor-widget-heading\" data-id=\"28a6658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h4 style=\"font-family: &quot;Source Sans Pro&quot;, sans-serif;line-height: 22px;margin: 1px 0px 30px;font-size: 16px;text-transform: uppercase;text-align: center\">INFORMA\u00c7\u00d5ES IMPORTANTES<\/h4><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074e1d1 elementor-widget elementor-widget-text-editor\" data-id=\"074e1d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-md-12\" style=\"position: relative; min-height: 1px; padding-right: 15px; padding-left: 15px; float: left; width: 336.664px; color: #666666; font-family: 'Open Sans', sans-serif; font-size: 13px;\"><div class=\"col-md-12\" style=\"position: relative; min-height: 1px; padding-right: 15px; padding-left: 15px; float: left; width: 306.664px;\"><p class=\"nomeDepoimento\" style=\"margin: 0px; color: #1badcf; font-size: 12px; line-height: 13.8px; text-transform: uppercase; font-weight: bold;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; vertical-align: middle;\" src=\"http:\/\/primastampa.com.br\/wp-content\/themes\/prima\/bootstrap\/images\/home\/iconePort1.jpg\" \/>TIPO DE PAPEL \/ GRAMATURA<\/p><p class=\"paragrafo\" style=\"margin: 0px; font-size: 12px; line-height: 17px; text-align: justify;\">Exemplo: Papel Couche 115g, \u0003Papel Offset 90g, Papel Cartolina 180g, Papel Adesivo 90g<\/p><\/div><\/div><div class=\"col-md-12\" style=\"position: relative; min-height: 1px; padding-right: 15px; padding-left: 15px; float: left; width: 336.664px; color: #666666; font-family: 'Open Sans', sans-serif; font-size: 13px;\"><div class=\"col-md-12\" style=\"position: relative; min-height: 1px; padding-right: 15px; padding-left: 15px; float: left; width: 306.664px;\"><p class=\"nomeDepoimento\" style=\"margin: 0px; color: #1badcf; font-size: 12px; line-height: 13.8px; text-transform: uppercase; font-weight: bold;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; vertical-align: middle;\" src=\"http:\/\/primastampa.com.br\/wp-content\/themes\/prima\/bootstrap\/images\/home\/iconePort2.jpg\" \/>FORMATO DE IMPRESS\u00c3O<\/p><p class=\"paragrafo\" style=\"margin: 0px; font-size: 12px; line-height: 17px; text-align: justify;\">Exemplo: 210 x 297 mm (formato A4); \u0003420 x 297 mm (formato A3)<\/p><\/div><\/div><div class=\"col-md-12\" style=\"position: relative; min-height: 1px; padding-right: 15px; padding-left: 15px; float: left; width: 336.664px; color: #666666; font-family: 'Open Sans', sans-serif; font-size: 13px;\"><div class=\"col-md-12\" style=\"position: relative; min-height: 1px; padding-right: 15px; padding-left: 15px; float: left; width: 306.664px;\"><p class=\"nomeDepoimento\" style=\"margin: 0px; color: #1badcf; font-size: 12px; line-height: 13.8px; text-transform: uppercase; font-weight: bold;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; vertical-align: middle;\" src=\"http:\/\/primastampa.com.br\/wp-content\/themes\/prima\/bootstrap\/images\/home\/iconePort3.jpg\" \/>QUANTIDADE DE CORES<\/p><p class=\"paragrafo\" style=\"margin: 0px; font-size: 12px; line-height: 17px; text-align: justify;\">Exemplo: 4 x 4 cores (4 cores na frente e 4 cores no verso); 2 x 1 cores (2 cores na frente e 1 cor no verso)<\/p><\/div><\/div><div class=\"col-md-12\" style=\"position: relative; min-height: 1px; padding-right: 15px; padding-left: 15px; float: left; width: 336.664px; color: #666666; font-family: 'Open Sans', sans-serif; font-size: 13px;\"><div class=\"col-md-12\" style=\"position: relative; min-height: 1px; padding-right: 15px; padding-left: 15px; float: left; width: 306.664px;\"><p class=\"nomeDepoimento\" style=\"margin: 0px; color: #1badcf; font-size: 12px; line-height: 13.8px; text-transform: uppercase; font-weight: bold;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; vertical-align: middle;\" src=\"http:\/\/primastampa.com.br\/wp-content\/themes\/prima\/bootstrap\/images\/home\/iconePort4.jpg\" \/>ACABAMENTO DO MATERIAL<\/p><p class=\"paragrafo\" style=\"margin: 0px; font-size: 12px; line-height: 17px; text-align: justify;\">Exemplo: Lamina\u00e7\u00e3o BOPP Fosca; Plastifica\u00e7\u00e3o; Verniz UV com Reserva, Dobra, Grampo<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3f51df e-con-full e-flex e-con e-child\" data-id=\"d3f51df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34ac15c elementor-widget elementor-widget-text-editor\" data-id=\"34ac15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma newsletter possibilita um canal direto de comunica\u00e7\u00e3o com clientes. A newsletter \u00e9 \u00e1gil, barata e eficaz.<br \/>A Newsletter \u00e9 uma comunica\u00e7\u00e3o regular e peri\u00f3dica enviada para clientes e clientes potenciais da empresa, oferecendo conte\u00fado sobre assunto espec\u00edfico juntamente com ofertas de produtos e servi\u00e7os.<br \/><br \/>Embora a newsletter possa ser confundida com a mala direta, existe uma diferen\u00e7a essencial entre elas. A mala direta oferece promo\u00e7\u00f5es, enquanto a newsletter oferece conte\u00fado sobre determinado assunto e, tamb\u00e9m, promo\u00e7\u00f5es. Isso tem implica\u00e7\u00f5es em termos de objetivos e resultados. O objetivo da mala direta \u00e9 chamar a aten\u00e7\u00e3o do leitor para uma determinada oferta e estimul\u00e1-lo a a\u00e7\u00e3o imediata por meio de algum benef\u00edcio. J\u00e1 o objetivo da newsletter \u00e9 criar v\u00ednculos com o leitor, gerando conhecimento de marca e confiabilidade, o que n\u00e3o s\u00f3 abre o caminho para a a\u00e7\u00e3o desejada, como estabelece um relacionamento que estimula a realiza\u00e7\u00e3o de mais a\u00e7\u00f5es ao longo do tempo. A mala direta visa resultados imediatos, a newsletter visa, principalmente, resultados de m\u00e9dio e longo prazo. Ambas s\u00e3o ferramentas eficientes de marketing, quando bem utilizadas sendo que a newsletter \u00e9 mais recomendada \u00e0 empresas que tenham vis\u00e3o de longo prazo, na linha do famoso slogan: \u201cvoc\u00ea conhece, voc\u00ea confia\u201d.<br \/><br \/>Na newsletter, \u00e9 fundamental a relev\u00e2ncia do conte\u00fado para que haja interesse na leitura e na continuidade do seu recebimento. Se a newsletter n\u00e3o oferecer nada de \u00fatil ao p\u00fablico-alvo, \u00e9 melhor n\u00e3o a enviar, pois o resultado ser\u00e1 nulo.<br \/><br \/>Uma newsletter pode tamb\u00e9m ser um jornal ou um peri\u00f3dico institucional trazendo os fatos relevantes da empresa e de seus produtos. A newsletter \u00e9 uma ferramenta de marketing que possibilita ao cliente estar sempre em contato com a empresa e com a marca que lhe interessa.<br \/><br \/>A gr\u00e1fica Prima Stampa produz newsletters para diversas empresas que acreditam que fornecer conte\u00fado \u00e9 a melhor ferramenta de marketing para estar pr\u00f3ximo de seus clientes. A periodicidade das newsletters produzidas pela gr\u00e1fica s\u00e3o muito diferentes. H\u00e1 empresas que produzem newsletters mensais, trimestrais e outras inclusive semestrais. Por\u00e9m o importante \u00e9 o v\u00ednculo que ela gera entre o cliente e a empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9bd29 elementor-widget elementor-widget-button\" data-id=\"ae9bd29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/localhost\/prisma-site\/index.php\/meu-orcamento\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">fa\u00e7a um or\u00e7amento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O QUE \u00c9 UMA NEWSLETTER?<\/p>\n","protected":false},"author":1,"featured_media":360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-importantes"],"_links":{"self":[{"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/posts\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":4,"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"predecessor-version":[{"id":364,"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/posts\/359\/revisions\/364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primastampa.levu.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}